So, who’s watching all of these random content creators? Well, it’s mostly those under 30, particularly those belonging to Gen Z – a massive 41 percent of TikTok users are between the ages of 16 and 24. Meanwhile, a mixture of high-profile people, groups, and outlets have also emerged as popular TikTok profiles including Will Smith, Gary Vaynerchuk, The Washington Post, and Korean boy band, BTS. In September 2019, the NFL signed a multi-year partnership to share game highlights and behind-the-scenes material with TikTok users.
Other big businesses have been clambering for a piece of the action as well. One user was even signed with a talent agency off the back of a viral post. With such rapid growth, some TikTok creators have become wildly popular and have attracted outside attention. Not long after this, ByteMedia acquired lip-syncing app Muscial.ly and, after combining the two apps in August 2018, it quickly gained popularity.
TIK TOK ADS SOFTWARE
TikTok – which uses the same software as Douyin – was released as Douyin’s international counterpart a year later. The app is owned by ByteMedia, who first launched a Chinese version of the app called Douyin in September 2016. Perfect for widespread use, while users can simply passively browse TikTok – scrolling and watching other users’ content without contributing – the app has also made it incredibly easy for users to create videos.īut before we jump into the app’s features, you might be wondering where TikTok even came from – and with good reason, its journey to worldwide popularity is an interesting one. Want to expand your social media advertising efforts? Hurrdat Marketing can help create and manage social media advertising campaigns on multiple platforms, including TikTok.TikTok is a social media app that enables users to create and view short videos set to music or custom-made soundtracks. Once approved, you can begin creating your campaign, tailor settings like your target audiences and advertising budget, and designing your in-feed ad. Once you decide what TikTok ad format suits your social media marketing strategy best, you’ll either work with a TikTok account manager or set up in-feed advertisements with the TikTok Ads Manager.įirst, you’ll want to make an account on the ads manager program and get your business approved by TikTok. After ten days, users can’t create videos with the lenses.Since so many filters and effects are available, there’s no guarantee that people will actually use the branded lens you create.It can be costly to create branded lenses and place them in the app.Branded effects and lenses can be live on TikTok for up to ten days, and users can still view the effects after the campaign is over.Lenses, stickers, and filters are completely customizable.This ad format allows users to directly interact with your brand and share it with others through the use of the lense.For these ad types, brands work with a TikTok account manager to help create and facilitate them. While these are slightly more intrusive than native in-feed ads, users will see only one brand takeover ad per day. Brands must upload their own videos, write captions and CTAs, and include links, which may be time-consuming if you’re starting from scratch.īrand takeovers on TikTok appear right away when you open the app as a full-screen video, image, or GIF.In-feed ads can be skipped easily if the video doesn’t grab a user’s attention in the first couple of seconds.In-feed ads are integrated within a user’s “For You Page,” offering a more seamless viewing experience.Users can like, comment, and share in-feed ads, much like a regular TikTok video, which can help increase engagement.Includes a CTA for the viewer that’s clearer than other TikTok ads, such as downloading an app, visiting a website, shopping an online store, and more.When using in-feed ads, aim for them to be full-screen and enticing so users will want to stop scrolling and watch. These are somewhat similar to the ads you might see while tapping through Instagram Stories. In-feed advertisements are short video ads that naturally appear on a user’s “For You Page” in between the other videos on their feed. Along with these choices, you’re able to set specific target audience metrics like location, age, interests, and more. You’re able to set your own TikTok budget at a minimum of $500 and $20 per ad group, as well as choose a bidding strategy of CPC (cost-per-click), CPM (cost-per-mille), CPV (cost-per-view), and even Lowest Cost (No Bid), which spends your lifetime budget with the lowest possible cost per result. While some are similar to what you might see on other social media platforms, they each have features that make them unique to TikTok. There are four main types of TikTok ads available for you to create.
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